SALES PROMOTION IS A PART OF SELLING ACTIVITY WHICH IS CARRIED IN THE LAST STAGE WHEN HALF OF THE PRODUCT HAD BEEN SOLD.
ACCORDING TO ME SALES PROMOTION MEANS TO CLEAR THE LEFT OF OVER STOCK WHICH IS NOT BEEN SOLD BY SOME OFFERS LIKE FOR EXAMPLE BUY ONE GET ONE FREE ,GET SOMETHING FREE WITH IT, INCREASE IN THE THE QUANTITY BY THE EXISTING QUANTITY .
ONE EXAMPLE WHICH HELP YOU TO UNDERSTAND WHAT IS SALES PROMOTION :
AS A PERSON RAHUL GOES TO A WHOLESALE OR RETAIL SHOP HE HAD TO BUY RICE 10 KG AND FLOUR 10 KG ..WHEN HE WENT THERE HE SAW THERE THAT IT WAS A BRANDED STORE OF ALL PRODUCT THE STORE OR RETAIL SHOP NAME WAS WALMART THERE HE SAW THAT HE WAS GETTING A COMBO OFFER OF 1 KG OF RICE + I KG OF FLOUR +WITH IT I KG OF SUGAR WAS FREE ...THAT 1 KG OF SUGAR WHICH IS BEEN GIVEN FREE IS A SALE PROMOTION ....PART ....
NOW WITH THIS EXAMPLE YOU WOULD HAD UNDERSTOOD WHAT IS SALES PROMOTION ,,,
No comments:
Post a Comment