Friday, 4 July 2014

market segementation

 marketing segementation according to me is a strategy of marketing in which market in segmented into the different areas ,as for example if there is a company like KFC  it sell  it,s product to the family person and also to the children and teenagers that is a market for KFC where he could segement it and sell the product that is called market segementation  ..

The market segementation is done on the basis of consumers:

1.Demographical
2.Geographical.

market segementation is a division of market into various homogenous groups of the customers ,it depends on the marketing mix ,

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