Consumer or the customers are the king of any market .. without them... there is no product and no service today I would be talking about perceptions of buyer ...
Whenever a product is been launched a market.. the buyer .. see these thing in it..by which .. a perception of thinking of a buyer is seen
1. Product branding - it is a very important thing that every buyer .. want to know..as many product are purchased by the brand name .. like bmw ,audi , mahindra.. these are some brand of indian market .
2.product priceing - this priceing also influence the customers buying perception ..as.. for the middle class consumer they would purcahse .. moderate price product .and for high class society. People price is not an issue...as there perception is that the more the price the more...ot is good for the class..
3. Product quality- BY the product quality also ..the buyer is influenced ...as good ingredient ..and quality...builds the goodwill.. of a buyer of a product..
4. Product packaging - The packging of the product also influence the customer attract them..and it is a thing that if the product is well packaged it is safe and... good to use or eat.
These..are ...some reasons...according to me...which influence the buyer perception...and thinking.
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