Saturday, 12 July 2014

WHAT ARE THE CHANNEL OF DISTRIBUTION OF MARKETING ?

In marketing to move the products from manufactures to consumers there are distribution channels of persons  named wholesaler ,retailer, consumer ,distributor, manufacturer.., these are the persons with the help of which the products are able to reach the end numbers of consumers..

The distribution channels are :

1. 0 level distribution channel : This type of distribution channel which contains door to door selling , email                                                    order.

2. 1 level distribution channel : This channel contains manufacturer and customer the producer has direct link                                                with the customers  he sells direct selling to the customers .

3. 2 level distribution channel:  This channel contains manufacturer ,wholesaler , retailer  and consumer ..the                                                 product is being manufactured by the manufacturer then it is purchased by the                                               wholesaler then the retailer purchases it from wholesaler and at last the                                                         customers purchase it by retailer .

4.3 level distribution channel : This channel is based on five agents the manufacturer ,wholesaler, distributor                                                 ,retailer and at last the customers ...it takes a longer time to go to last                                                             consumers hand as the agent are more as compared to the level 1 st 2nd 3 rd                                               distribution channel ..

These are the level of distribution   basied on marketing distribution channel.. 

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