THE MARKETING MYOPIA IS RELATED THE THE MYTHS OF THE FIRMS :
1.THE FIRM BELIEVES THAT WHEN THE SIZE OF THE POPULATION INCREASES THE DEMAND OF THE PRODUCT WOULD INCREASE .
2. THE FIRMS BELIEVES THAT IF IN THE MARKET THE FIRM WOULD INVEST MORE ON RESEARCH AND DEVELOPMENT THEN THERE PRODUCT WOULD BE SOLD AT FULL DEMAND
3. TH FIRM BELIEVES THAT THERE IS NO SUBSITUTE PRODUCTS IN THE MARKET THEY HAVE A MYTH . THAT THERE PRODUCT IS A UNIQUE PRODUCT .
DUE TO THESE THE PRODUCTS MANY TIMES FAIL IN THE MARKET AS IT SAID THAT A NEW PRODUCT WHEN LAUNCHED IN THE MARKET THERE IS 99 % OF CHANCE THAT IT WOULD FAIL ,,,,,
