Marketing manager ?

 Hi everyone I am here to explain what is the task of the marketing manager normally ,,, a marketing person is hired to promote the products and bring the company product name into a certain image that ,, helps to increase the product brand value and the sales increases as in the carrier of the marketing manager the manager normally increases the sales of promotion based on advertisement 

what is marketing myopia

THE MARKETING MYOPIA IS RELATED THE THE MYTHS OF THE FIRMS :

1.THE  FIRM BELIEVES THAT WHEN THE SIZE OF THE POPULATION INCREASES THE DEMAND OF THE PRODUCT WOULD INCREASE .

2. THE FIRMS BELIEVES THAT IF IN THE MARKET THE FIRM WOULD INVEST MORE ON RESEARCH  AND DEVELOPMENT THEN  THERE  PRODUCT WOULD BE SOLD AT FULL DEMAND 

3. TH FIRM BELIEVES THAT THERE IS NO SUBSITUTE PRODUCTS IN THE MARKET THEY HAVE A MYTH . THAT THERE PRODUCT IS A UNIQUE PRODUCT .

DUE TO THESE THE PRODUCTS  MANY TIMES FAIL IN THE MARKET AS IT SAID THAT A NEW PRODUCT WHEN LAUNCHED IN THE MARKET THERE IS 99 % OF CHANCE THAT IT WOULD FAIL ,,,,, 

how management is important in an every organisation?

Management is an activity that is carried out by every person in there life ..

There are three levels of  an organisation

1. The top level management  - the top level management consist of board of directors and chair persons  that do  planning for a long term basis ..

2. The middle level management - In the middle level management  there are managers of different departments they manage there co workers that are working under them ..

3. The  lower level management - In the lower level management  there are supervisors ..

According to me management functions are carried that are same in different level ,,only the problems, authority are different ,,,

how to understand the growth of a comapny?

There are many company,s in the  world  that have there  own strategy to do business and survive in the market among the others companies ...To understand the industrial structure  first we must understand that , in every company there a product and  by that product they provide service ,,,,, to stay in the market the company must innovate it,s product time to time by R &D . 

According to me these are the things that required to understand the industrial structure .

1. product line - The company has a variety of product line ,,,and variety of products ,, depending on that they market and advertise the product .

2. the production of the company - At  what rate and mass  the production of the company is done ,

3. The profit - The  profit of the company depends on the product and the it,s market .

4. The position of the company - Till date what is the position in the market as in stock market  ...

These  four things defines the growth  of the company as a product line as a profit firm and a position the market as per the product . 

Perception of buyer

Consumer or the customers are the king  of any market ..  without them... there is no product and no service today I would be talking about perceptions of buyer ...

Whenever a product is been launched a market.. the buyer .. see these thing in it..by which .. a perception of thinking of a buyer is seen

1. Product branding - it is a very important  thing that every buyer .. want to know..as many product are purchased by the brand name .. like bmw ,audi , mahindra.. these are some brand of indian market .

2.product  priceing - this priceing  also influence the customers buying perception ..as.. for the middle class consumer they would purcahse .. moderate price  product .and for high class society. People  price is not an issue...as there perception is that the more the price the more...ot is good for the class..

3. Product quality-  BY the product quality also ..the buyer is  influenced ...as  good ingredient ..and quality...builds the goodwill.. of a buyer of a product..

4. Product  packaging - The packging of the product also influence the customer attract them..and it is a thing that if the  product is well packaged it is safe and... good to use or eat.

These..are ...some reasons...according to me...which influence the buyer perception...and thinking.

what are the qualities of a good sales manager ?

It is not easy to become a sales man..or a marketing  manager ..he should have these skills they are .

1. Communication skills -  A sales manager should have the communication skills... so that he or she can convey the message to the customer about the product .

2. Presentation skills.- A sales manager should also have the presentaion  skills..  to present a demo of the product to the customer or the higher authority .

3. Technical skills - A sales manager should have technical kills... that would help him in performing in the floor... as a manager ..

4. He should be cool minded person - it is not a skills... but a quality.. as. . In the crowd he would be dealing end number of customers ..

5. He should be a good adapter of..work - As  in today world ..if you are a good adapter and by understanding the work environment  would perform.. good that it would .. be more beneficial .

These are some skills and qualities... that a sales manager should have..  to lead ..a work with a team and perform .

Advertising

What is advertising we often come into conclusion that it is a  kind of display procedure of the product through banners , videos...

As i am learning day day by something our the other according to me advertising means that " what we see in banners our in media our in television  we think over it and purchase it that is advertising ..

Advertisment  is done for :

1. Increasing the sale volume of the product .

2. Providing the knowledge of the product to the customers .

3. To launch a new product .

4. To build the goodwill of the product .

5. To give a live demo of the product through  videos.

According to me these are the main reasons for doing the advertisment of the product ,,

By advertising the consumer get a brief knowledge about the product as about  how it look , it,s features, size  and quality . it influences the buying decision of the customer towards the product ,,,as for example ...In india  maggie  is a noodle brand ,,, it,s tag line is 2 minutes noodles ,,,, by this ad the customer get the thinking that it is too quick to make a snake and for a empty stomach in a picnic at home .. by this they purchase it .

This a brief about advertisment  in my blog ,,,,